I currently work as Senior UX Designer at River Island, managing the MVT team and applying User-Centred Design Process to deliver best-in-class experiences across web and mobile platforms.
I previously worked as Senior UX Designer at Dorothy Perkins, creating frictionless shopping experiences for a £100m+ digital business, and at Diana Corp where I designed innovative concepts and results-oriented features for selected fashion E-commerce, including Armani, Zadig & Voltaire, Chiara Ferragni, GAS Jeans, Bugatti.
I am the curator of Fancy inspire, an online collection of the best E-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favourite brands.
In 2013, after I attended a Master in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I was able to validate their initial MVP and create an app available for the download at the App Store.
Since 2008, I am part of the team who organise Infart, a Urban Art Festival who attracts 10,000 attendees. As the communication manager I gathered 50,000 online contacts by exploiting social network and marketing techniques.
If you’d like to get in touch, feel free to send me an email or connect on the social networks.
Senior UX Designer - River Island
London - UK
Mar 2017 - present
Senior UX Designer - Dorothy Perkins, Arcadia Group
London - UK
Mar 2016 - Mar 2017
UX Designer - Diana Corp
Padua - Italy
Jan 2015 - Jan 2016
UX Designer - XYZE (H-Farm Ventures)
Treviso - Italy
Jan 2014 - Sep 2014
UI Designer / Frontend Developer - Workup
Bassano del Grappa - Italy
Mar 2005 - Mar 2013
Web & Graphic Designer - Pixelica
Venice - Italy
Jan 2004 - Feb 2005
MA.D.E.E. MasterLab in Digital Economics & Entrepreneurship - Digital Accademia
Multimedia & Web Design - Irigem