Gianluca Cherubin

I'm a UX Designer with solid experience striving to solve creative challenges everyday and deliver performance-driven solutions. I’m interested in the intersection of E-commerce and User Experience.

I currently work as Senior UX Designer at River Island.
I previously worked as Senior UX Designer at Dorothy Perkins, creating frictionless shopping experiences for a £100m+ digital business, and at Diana Corp where I designed innovative concepts and results-oriented features for selected fashion E-commerce, including Armani, Zadig & Voltaire, Chiara Ferragni, GAS Jeans, Bugatti.
I am the curator of Fancy inspire, an online collection of the best E-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favorite brands.
In 2013, after I attended a Master in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I was able to validate their initial MVP and create an app available for the download at the App Store.
Since 2008, I am part of the team who organize Infart, a Urban Art Festival who attracts 10,000 attendees. As the communication manager I gathered 50,000 online contacts by exploiting social network and marketing techniques.

If you’d like to get in touch, feel free to send me an email or connect on the social networks.


  • UX Designer - River Island

    London - UK

    Mar 2017 - present

  • UX Designer - Dorothy Perkins, Arcadia Group

    London - UK

    Mar 2016 - Mar 2017

  • Interaction Designer - Diana Corp

    Padua - Italy

    Jan 2015 - Jan 2016

  • Interaction Designer - XYZE (H-Farm Ventures)

    Treviso - Italy

    Jan 2014 - Sep 2014

  • UI Designer / Frontend Developer - Workup

    Bassano del Grappa - Italy

    Mar 2005 - Mar 2013

  • Web & Graphic Designer - Pixelica

    Venice - Italy

    Jan 2004 - Feb 2005


  • MA.D.E.E. MasterLab in Digital Economics & Entrepreneurship - Digital Accademia


  • Multimedia & Web Design - Irigem